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Does Vetcove favor any particular manufacturer?
Does Vetcove favor any particular manufacturer?
Jennifer Bedard avatar
Written by Jennifer Bedard
Updated over a week ago

Absolutely not! Vetcove offers the same services to every manufacturer (see this article on what we offer), and the only differences between how different manufacturers are displayed on the site are based on whether a manufacturer chooses to take advantage of those services or not. Those manufacturers that partner with Vetcove are able to dictate how their products are displayed, how their loyalty initiatives are seen, and what deals they’re offering to customers, among other things.

Vetcove operates as a neutral purchasing platform. We keep all manufacturers on an equal playing field and allow them to continue to compete on their own merits for purchases among our user base. We simply bring all purchasing together into one place and give manufacturers a tool set to better reach the audiences they’d like.

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